Defeat Your Skinny Genetics and Own 2008

Defeat Your Skinny Genetics and Own 2008

Defeat Your Skinny Genetics and Own 2008:
The 1 +1 Skinny Guy Transformation Program

 

It happens every year. The New Year comes and every scrawny twerp on the planet swears this is going to be the year that he slaps on an extra 20 pounds of muscle. But if you didn't pack it on successfully last year, what makes you think this year is going to be any different? Seriously?

Did you spend hours in the gym with no results? Did you spend the last year blindly following the muscle magazines only to look the same as you do now? Did you spend the year filling your body with mysterious supplements that only make you sick? Did you watch your friends train less than you but get twice as big? Sound familiar doesn't it? I thought so.

So the question is, how are we going to get a different result? The answer is simple. By doing something differently. Would you agree the best way to get the same thing is to do the same thing? And would you agree that the best way to get a different result is to do something different?

Give me a amen if you have decided that 2008 is going to be different. Give me a amen-hallelujah if you are prepared to be a different person and prepared to do something different this year. Commit to having your best year, and I'll take care of you, providing you with the best skinny guy transformation program.

My Own Skinny Guy Experience

Trust me, I know. I was a skinny beanpole all through high school and university and gained the nickname Skinny Vinny. I gawked at my room mates how displayed copious amounts of rock-hard brawn on there frame. I was inspired by the spectacular 'before and after' pictures in bodybuilding magazines. I read every piece of bodybuilding literature I could, got misguided by a slew of personal trainers, experimented with every legal supplement I could purchase, but despite my efforts, my 12 week pictures looked nothing like the supplement advertisements. The cruel scale needle stayed the same like it was cast in stone. Perhaps I was doomed to be skinny for life...

Skinny Guys Must Play By A Different Set Of Rules

As a weight training enthusiast, figuring out the most effective workout routine can become an endless source of confusion and frustration. Every single fitness expert and magazine has a different training theory or training angle which becomes more confusing than a trip for Jessica Simpson at Home Depot!

Most skinny guys end up using routines designed and touted by those freaky monsters seen in the hardcore rags who have more than a little chemistry lab going on inside of them. Programs that include hitting the gym more than five times a week, focusing on 1-2 exercises per workout, 12-24 sets per exercise and overemphasizing isolation-type exercises. None of these components of a program helps improve the underlying foundation of a hardgainers success. Training to get bigger and more muscular, that is - your best body ever, must revolve around getting stronger and I mean really, really stronger. Increasing your strength remains the rock-solid foundation for defeating your skinny genetics and getting a head-turning physique for 2008.

Since the vast array of exercise machines came on the market, along with infomercials, instant result programs, and fancy dressed supplement ads, people are no longer willing to spend the time in the gym to build the solid strength foundation that is critical for long-term progress. Since you've read this far, you won't be making that mistake this year!

Six Reasons Skinny Guys Must Focus On The Forgotten Factor: Strength

• Strength training is incredibly taxing on the body's central nervous system. Increasing your central nervous system's work capacity through heavy and/or explosive movements; you directly increase the ability of your muscular system to produce increased levels of strength.
• Strength training releases more growth hormone and testosterone. Using greater resistance loads than normal will release a greater abundance of these muscle building hormones necessary to maximize your genetic potential which will result in new muscle growth all over - especially on those lagging body parts!
• Strength training creates a platform to achieve more sets and reps. When you build a stronger foundation, your ability to handle heavier loads in the higher rep ranges will dramatically increase, resulting in some impressive muscular hypertrophy.
• Strength training benefits the smaller muscle groups as well. The pure strength movements do not just benefit the larger muscle groups such as the chest, back and legs but the smaller ones as well. An example: A skinny guy increases the amount of weight he can do on the bent over row from 135 to 225. The heavier poundages will result in significantly strengthening the assisting movers of the upper arm - brachialis and the brachioradialis - allowing him to curl much more weight on his curling exercises.
• Strength training involves the maximal amount of muscle fibers. To defeat your skinny genetics you must use the maximal number of muscle fibers in each set. Do you think lifting weights at 60-80% of your threshold is going to stimulate the maximal amount of muscle fiber? Think of your muscles as lazy. They would prefer to sleep this entire next year. They would prefer to stay small. They have zero interest in growing larger. That is something you want to do. The only reason they will wake up (get bigger) is if they are attacked. If they are exposed to an assault (heavy weight) they have not experienced before. Out of survival, your muscles will grow bigger to prevent the same assault from occurring again.
• Strength training does not eat up your precious calories. Unlike the 1-2 hour marathon training sessions that involve 12-24 exercises per body part or workout, strength training is much less demanding calorically. It does not burn up the calories your muscles need to grow because of the longer rests and shorter sets.
• Strength training leads to progressive overload. If you are thinking, "But I don't care how much I can lift. All I care about is not being skinny anymore and building a good physique. I'm not a power lifter or bodybuilder." I would reply that strength training is a fundamental principle of muscle growth because it leads to progressive overload. The only way to make a muscle grow is to subject it to unaccustomed stress. Progressive overload basically implies that when a muscle is subjected to an usual amount of unaccustomed stress and effort, the muscle must respond by getting larger to manage and cope with the new stress.

   

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Still Not Convinced That Strength Training Is The Answer To Your Best Body This Year?

How many people do you see with skinny arms that can curl 135 pounds? How many people do you see with no chest who bench press 275 pounds? How many people do you see with massive upper girdles that can dead lift 315 pounds? How many people do you see with chop-stick legs who can squat 400 pounds?I would say - not many. There are many more reasons why strength training will help you defeat your muscle unfriendly genes and get the body you deserve this year but I think you get the point. If ever in doubt, just take a look at the biggest guys in your gym. I bet they are lifting 3-4 more times the weight as you!

The 1 + 1 Skinny Guy Strength Program

Stage 1: 4 x 4 Strength Phase
Week 1-3

Monday
Exercise	Work Sets	Speed	Rest
Back Squats	4 x 4	311	2-3 m
Bench Press	4 x 4	311	2-3 m
Bent Over Rows	4 x 4	311	2-3 m
Upright Rows	2 x 20	211	1 m
Calve Raises	2 x 20	211	1 m
Wednesday
Exercise	Work Sets	Speed	Rest
Lunges	4 x 12-15	311	2-3 m
Stiff Leg Deadlifts	4 x 12-15	311	2-3 m
Dips	4 x failure	311	1 m
Chin Ups	4 x failure	311	1 m
Weighted Abdominal Work	3 x 30	211	1 m
Friday
Exercise	Work Sets	Speed	Rest
Deadlifts	4 x 4	311	2-3 m
Military Presses	4 x 4	311	2-3 m
Wide Grip Pull Ups	4 x 4	311	2-3 m
Barbell Shrugs	2 x 20	211	1 m
Calve Raises	2 x 20	211	1 m

Stage 2 - 5 x 5 Strength Phase
Weeks 4-6

Monday
Exercise	Work Sets	Speed	Rest
Back Squats	5 x 5	311	2-3 m
Stiff-Leg Deadlifts	5 x 5	311	2-3 m
Barbell Curls	5 x 5	311	2-3 m
Barbell Shrugs	3 x 30	311	1 m
Calf raises	3 x 30	311	1 m
Tuesday
Exercise	Work Sets	Speed	Rest
Dumbell Bench Presses	5 x 5	311	2-3 m
Barbell Rows	5 x 5	311	2-3 m
Dumbell Shoulder Presses	5 x 5	311	2-3 m
Weighted Abdominal Work	3x 30	211	1 m
Thursday
Exercise	Work Sets	Speed	Rest
Deadlifts	5 x 5	311	2-3 m
Lunges	5 x 5	311	2-3 m
Close Grip Presses	5 x 5	311	2-3 m
Barbell Shrugs	3 x 30	311	1 m
Calve Raises	3 x 30	311	1 m
Thursday
Exercise	Work Sets	Speed	Rest
Incline Bench Presses	5 x 5	311	2-3 m
Seated Row	5 x 5	311	2-3 m
Military Presses	5 x 5	311	2-3 m
Weighted Abdominal Work	3 x 30	211	1 m

Stage 3 - 6 x 6 Strength Phase
Weeks 7-9

Monday
Exercise	Work Sets	Speed	Rest
Back Squats	6 x 6	311	2-3 m
Bench Press	6 x 6	311	2-3 m
Bent Over Rows	6 x 6	311	2-3 m
Upright Rows	3 x 15	311	1 m
Calve Raises	3 x 15	311	1 m
Wednesday
Exercise	Work Sets	Speed	Rest
Lunges	4 x 8-12	311	2-3 m
Stiff Leg Deadlifts	4 x 8-12	311	2-3 m
Dips	4 x failure	311	1 m
Chin Ups	4 x failure	311	1 m
Weighted Abdominal Work	3 x 30	211	1 m
Friday
Exercise	Work Sets	Speed	Rest
Deadlifts	6 x 6	311	2-3 m
Military Presses	6 x 6	311	2-3 m
Wide Grip Pull Ups	6 x 6	311	2-3 m
Barbell Shrugs	3 x 15	211	1 m
Calve Raises	3 x 15	211	1 m

Stage 4 - 7 x 7 Strength Phase
Weeks 9-12

Monday
Exercise	Work Sets	Speed	Rest
Back Squats	7 x 7	311	2-3 m
Stiff-Leg Deadlifts	7 x 7	311	2-3 m
Barbell Curls	7 x 7	311	2-3 m
Barbell Shrugs	3 x 30	311	1 m
Calf raises	3 x 30	311	1 m
Tuesday
Exercise	Work Sets	Speed	Rest
Dumbell Bench Presses	7 x 7	311	2-3 m
Barbell Rows	7 x 7	311	2-3 m
Dumbell Shoulder Presses	7 x 7	311	2-3 m
Weighted Abdominal Work	3 x 30	211	1 m
Thursday
Exercise	Work Sets	Speed	Rest
Deadlifts	7 x 7	311	2-3 m
Lunges	7 x 7	311	2-3 m
Close Grip Presses	7 x 7	311	2-3 m
Barbell Shrugs	3 x 30	311	1 m
Calve Raises	3 x 30	311	1 m
Friday
Exercise	Work Sets	Speed	Rest
Incline Bench Presses	7 x 7	311	2-3 m
Seated Row	7 x 7	311	2-3 m
Military Presses	7 x 7	311	2-3 m
Weighted Abdominal Work	2 x 20	211	1 m

 

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Weight Training Program Notes:

• You will notice Monday is a Quad Dominant day with Horizontal Pushing (Chest) and Horizontal Pulling (Rows). You will notice that Traps and Calves are opposite movements so have been paired up respectively.
• You will notice Friday is a Hip Dominant day with Vertical Pushing (Shoulders) and Vertical Pulling (Lats). You will notice Traps and Calves are opposite movements so have been paired up respectively.
• You will notice slight variation on some of the exercise selection. The exercise selection is not as critical as the load and set protocol. Feel free to tweak the exercises based on your personal preference. For example, if a Trap Bar Deadlift feels better for you than a normal Deadlift - go for it. If you know you will get better results with dumbell's instead of barbells - don't be afraid to follow your instincts and be involved in the training process.
• For some, the 6 x 6 phase and 7 x7 phase will be too much volume on muscle groups like biceps and triceps. Feel free to modify these to only 3-5 sets. The goal is to keep the weight the same the entire workout. If your weights start to drop than simply record the number of sets you were able to do and try to beat it next week.
• I am guessing 4 x 4 will be your first exposure to heavy lifting. Remember, next phase, you will be focusing on adding one extra rep to the same weight with one extra set hence the 1 + 1 Program. This program is based on increasing the amount of work you are capable of performing over a 12 week period.
  e.g. Let's say you can do 185 lbs for 4 x 4 in phase one. Next phase, you will be aiming to do 185 pounds for 5 x 5. You might even be able to slip a few extra pounds on the bar, depending on the rate that you super compensate which will be bonus.
• For time efficiency, opposing muscle groups like Shoulders and Lats, Chest and Rows and Shrugs and Calves can be super set together. I would not recommend super setting your legs. This is your personal choice though.
• The 2 x 20 and 2 x 30 are unique additions I have added from my own personal experience. I have found, generally, that skinny guys responds better to higher rep ranges for the calves and traps.
• You will notice that Monday and Friday can be classified as your Heavy days and Wednesday is an opportunity to increase your body weight strength and prevent your metabolic system from de-training. These higher rep exercises will counteract and help balance out the dominance of central nervous system training occurring.
• The weighted abdominal work should come from Hanging Leg Raises, Weighted Ball Sit Ups, or Cable Crunches.
• You will notice this is a three day program which will be alternated every three weeks with a four day program. I might suggest taking a ? week off at the six week mark if any symptoms of overtraining are suspected. Take at least one week off from the gym at the completion of this 12 week program.

Cardiovascular and Flexibility Training Tips

• During phases 1 and 3 while you are doing only three day of weight training per week I would recommend the following:
  • At least two or three 20-30 minute cardio sessions placed either on your non-workout days on immediately after you weight training workouts.
  • Use the form of cardio that, in your experience, holds the most muscle on your body. For some, this will mean doing shorter interval cardio sessions. For some, this will mean going for a easy run or swim.
  • Incorporate the cardio work to enhance your muscle gain goals - not detract. For example, you might benefit from a easy swim workout after a heavy upper body day. You might benefit from a easy bike ride to loosen up from a heavy lower body workout. Use common sense when choosing your cardio activities. For example, don't try out for the soccer team at the same time you are trying to transform your body!
  • Incorporate your cardio based on your nutrition intake. Remember, your muscles grow on calories so the more cardio you incorporate, the more overall calories you will need to counteract the lost.
  • Try to stretch at least ? the amount that you lift. Heavy lifting requires long and lengthened muscles to allow full range of motion. Shortened muscles perform weaker and slower and have a higher incidence of injury. If you are weight lifting 4 hours in the week, you should be stretching at least two. This means at least ? hour of stretching before or after you weight training workout. This is my personal recommendation, any less, and your body will screaming for a injury.

Take The Challenge

Give the 1 + 1 Skinny Guy Strength Program a honest effort for the next 12 weeks and commit to making 2008 the year that you defeat your skinny genetics and build a body you can be proud of without spending any more time in the gym than you have to. Believe that you can do it. It can be done and it will!

 

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Do You Really Need Vitamin and Mineral Supplements for Good Health

Do You Really Need Vitamin and Mineral Supplements for Good Health

Do You Really Need Vitamin and Mineral Supplements for Good Health or is it Just a Waste of Money?

As a fitness professional, I receive questions about vitamins all the time. Questions like…What kinds should I take? How much? Should I take a multi or just a couple of the important individual vitamins like vitamin C, vitamin E, or folic acid? Will they help me lose weight or build muscle?

 

So with all the talk and hype about vitamin and mineral supplements…..Are they really necessary for optimal health? After all, every single news report or health publication swears that a daily vitamin pill is absolutely essential to your health. 

Well, the answer is a definitive….. NO!  (but there's a stipulation)

That is, you don't need a daily vitamin pill if you're currently eating a perfectly balanced healthy diet.... and we all know that most people DON'T eat a perfectly balanced healthy diet.

Let's clarify… a vitamin and mineral supplement might be somewhat beneficial to you if you have a poor diet.  However, if you're really serious about getting lean and truly healthy for good, why would your diet be poor?  And to complicate matters even more, many vitamin and mineral supplements are made with synthetic forms of vitamins that aren't readily absorbed, or could actually be detrimental.  In fact, I've seen some studies which indicate that artificial vitamin pills can have some negative effects on health as we'll explore below.
 
Let's take a step back and think about this for a second...  Did humans thrive for tens of thousands of years to be the amazing creatures we are today by popping an artificially created vitamin pill?  Of course not!  Out of tens of thousands, and even hundreds of thousands of years of human existence, vitamin pills have only been around for a couple of decades, yet the population is in worse health than ever before. Sure, maybe the human race is not in its worst health from a contagious disease perspective, but we definitely are from a degenerative disease perspective.

Now I admit that we do live longer these days compared to historically, but that is only because medical advances keep us alive longer even though we are (generally) in horrendous shape physically. People might live longer now, but they're simply living longer while being overweight, crippled with degenerated joints, plagued with heart disease and cancers, and on and on. You get the point.
 
So let us get right to some answers as to why I contend that vitamin and mineral supplements are sometimes more dangerous to health than beneficial, and if you eat in the absolute best way, are not necessary.

First and foremost, a healthy balanced diet consisting of a large variety of natural unprocessed foods -- from healthy meats raised in the correct way, raw grass-fed dairy (not pasteurized or homogenized commercial dairy), whole eggs , fruits, vegetables, a small amount of whole grains or sprouted grains, nuts, seeds, legumes, etc. -- provides a rich array of vitamins, minerals, and all of the other nutrients we need to thrive in perfect health.

The problem is that many people don't choose a healthy balanced diet full of variety and high quality foods. They claim they are too busy, or it's too inconvenient. Well, I hope that you take your body and the health of you and your family more seriously than these people that apparently don't care about the physical being that they are walking around in day in and day out.
 
Another problem with attempting to obtain your vitamins and minerals from a pill instead of natural foods is that your body does not absorb and utilize the nutrients from a pill as efficiently as those obtained from natural food. Whole foods naturally contain vitamins and minerals in natural combinations that are best assimilated and utlized by the body. 

On the other hand, many vitamin and mineral supplements contain lots of vitamins (sometimes synthetic versions) and minerals that can interfere with each other. For example, zinc and copper taken at the same time interfere with each others absorption. Also, high doses of Vitamin E can interfere with absorption of beta carotene (a vitamin A precursor) and other fat soluble vitamins. Many other combinations interfere with each other as well.
 
Another problem with vitamin pills is possible excess consumption of fat soluble vitamins (vitamins A, D, E, and K).  Keep in mind though that MOST of the population is deficient in vitamin D (due to lack of sun exposure, etc), so it's rare to overdose on that from a pill or food.  Fat soluble vitamins accumulate in fatty tissue in our bodies, and therefore it is easier to overdose on these compared with water soluble vitamins (vitamin C and the various B vitamins). Excess fat soluble vitamin accumulation can cause various toxic effects within the body. It is much harder to take in excess quantities of fat soluble vitamins through natural foods.

For example, you would have to consume exorbitant quantities of liver and other organ meats to take in too much Vitamin A and D. It would be rare for someone to overeat on foods such as that. Also, it would be hard to over-consume a plant-based precursor to Vitamin A (beta carotene), found in sweet potatoes, carrots, etc., because your body simply would shut down the conversion to Vitamin A once it has obtained what it needs.
 
There are even some instances where mega-doses of water soluble vitamins can be toxic. Mega doses of some B vitamins can potentially cause nausea, vomiting, diarrhea, and even liver damage in excessively high doses. However, in most instances, you simply excrete excess water soluble vitamins in your urine. That is why many times, your urine will be a deep yellow color a couple of hours after taking a vitamin that has high doses of vitamins B and C. So, when you take a vitamin pill, most of the water soluble vitamins are simply flushed down the toilet.  
 
Another problem with vitamin pills is that they often use synthetic versions of vitamins that can actually be unhealthy. For example, the forms of vitamin E that are found in pills can be either d-alpha tocopherol (a natural version) and dl-alpha tocopherol (a synthetic version). First of all, the bioavailability of synthetic vitamin E is much lower than natural vitamin E. In addition, I've seen many studies and articles that indicated that there could be potential health dangers with taking synthetic vitamin E.

Once again, we get back to the fact that natural is always better than something that has been heavily modified by man.
 
The bottom line is that as long as you eat a balanced diet full of a good variety of fruits, vegetables, nuts, seeds, small amounts of whole grains or sprouted grains, legumes, healthy meats, grass-fed dairy, free-range eggs, etc., you will obtain all the nutrients your body needs to operate efficiently without the need for a man-made vitamin and mineral pill.

On this same topic, I also wrote an article that is a must-read about synthetic vs natural forms of vitamins:

Are these 3 vitamins HARMFUL to your health?

My recommendation

 

If you think that your diet is not 100% optimal and balanced, don't rely on a vitamin and mineral supplement that might contain synthetic versions of vitamins.  Look for a brand that clearly states that the sources are whole food based or completely natural instead of synthetic.  One brand that I recommend is Prograde's VGF-25+ , which is a whole-foods based vitamin supplement based on 25+ veggies, greens, and fruits (hence the VGF name).

Lastly, 

Exercise is obviously also very important for losing body fat and building a strong, lean body, but always remember that proper nutrition is even more important. A lousy diet means a flabby, unhealthy body, regardless of how often someone works out. For a fully comprehensive nutritional analysis of how to establish a truly healthy diet and a lean body for life, learn more in my book  The Truth About Six Pack Abs .

 

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Does Diet Soda Make You Fat, or is it Really Good for Weight Loss?

Does Diet Soda Make You Fat, or is it Really Good for Weight Loss?

We all know by now that soda (aka "pop" in some areas) is one of the most evil things you can put in your body... the nasty chemicals, the gut-fattening high fructose corn syrup, and a myriad of health problems caused by this carbonated cocktail worshipped by those that don't care about their health or body.

Since you're one of my subscribers, I know that you actually do care about your health and the appearance of your body.

Surprisingly, many people falsely believe that "diet" soda is in some way a good thing for losing body fat.  In fact, I hear people all the time proudly state that they eat so healthy and only drink diet soda.

So let's set the record straight...

There is NOTHING even remotely healthy about drinking diet soda. In fact, I've even seen several studies that showed dedicated diet soda drinkers got even FATTER than their regular soda drinking counterparts.

Here's some findings from an 8-year University of Texas study that I had read...

An excerpt from the study author:

"What didn't surprise us was that total soft drink use was linked to overweight and obesity," Fowler tells WebMD. "What was surprising was when we looked at people only drinking diet soft drinks, their risk of obesity was even higher." 

"There was a 41 percent increase in risk of being overweight for every can or bottle of diet soft drink a person consumes each day," Fowler says.

Ok, as if we didn't already know how bad regular soda was for us, and now they're showing us studies that diet soda makes us even fatter than the already bad stuff!

There's a lot of complicating factors as to why this occurs...

One reason is that the artificial sweeteners in diet sodas create a negative hormonal response in the body that increases fat storing hormone production and increases cravings for more sweets and refined carbohydrates in the time period after consuming the diet drink.

Another reason is that people may subconsciously think that because they are drinking a diet soda, that gives them more leeway to eat more of everything else, hence consuming more calories overall.

I've said this all along, but the bottom line is that if you're serious about your health and body, soda of any kind (and artificial sweeteners in anything for that matter!) should be avoided at all times, except for very rare occasions when you can't avoid them.

Another article I did about artificial sweeteners explains more of the problems with them and good substitutes

So what is a good alternative to diet sodas?

The best alternatives are good old water with lemon or unsweetened iced teas... you have plenty of options with teas - green, white, black, oolong, red... be creative in making your iced teas and you'll enjoy it more. Plus you'll get a more diverse array of antioxidants.

I just add a little of the natural non-caloric sweetener stevia to my iced teas and I love them. I get my stevia here .

If you don't already have a copy of the Truth About Six Pack Abs program, read below...

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Engaging Customers with Facebook Applications

Engaging Customers with Facebook Applications

With the rapid advancement in the Internet and its increasing user presence, the medium has become a preferred means of communicating directly with customers. Among the most popular activities on the Internet is the voracious usage of social networking sites.

With its open architecture and wide range of functionalities, Facebook stands as the number one social networking site. There are many reasons for this cult followership of Facebook. The ease of use and dissemination of content, tagging of friends and related users on shared items is yet another great Facebook feature. Facebook also allows creation of secured groups and publicly available fan pages regarding your own brands.

The Facebook applications are its most popular components. Facebook has an open platform for web developers and programmers to create different applications to run applications from within its framework.

What is new about Facebook applications?

Until the option of applications was incorporated, the Facebook features were more about conventional social media usage, such as adding friends and creating groups pertaining to common interests and affiliations.

Applications initiated by Facebook expanded the function of the site toward more interesting features, which included social gaming, where you could include friends and even unknown participants from around the world. The big leap happened when Facebook opened its programming platform to developers around the world, who could develop applications and submit it to Facebook. These applications are made live for public usage once they are certified by Facebook.

How do applications help brand marketing?

On an average, a user would spend no more than a few seconds on the homepage or any other text rich section of a website. Similarly, on Facebook, text-based sections have their own limitations when it comes to holding attention of the users on the same page. That is where rich content and applications come into play.

A game, such as Scrabulous or UNO, on Facebook can engage a user for hours. Social games like Farmville have brought about a new genre of Social Gaming, which is the latest buzzword in gaming circles.

 

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For a brand, a Facebook application can serve as an effective tool to gather and engage captive audience for a longer stretch of time. Users hooked on a particular game or application on Facebook will stay with it until the completion of the game. Brands have smartly used the opportunity to insert their logos and branding very subtly in the game. Subtle messages like these are known to give more brand recall and attitude change compared to intrusive advertisements.

Much to the delight of a marketer, Facebook provides usage stats of subscribers, which gives insight into the profile of users that the brand attracts. This can be compared with the intended target audience of the brand, and campaign modifications can be done based on the findings. Unlike most surveys that are based on sample estimate, what you get to see here is a summary based on each and every user who has added the application.

Developing Applications for Your Brand
Unlike most other participative aspects of social media, developing applications for Facebook requires adequate programming knowledge. Facebook has its own set of guidelines for the creation and submission of applications. Developers working on the Facebook framework must be updated with the guidelines defined by the site for any application to run. Brand owners need to avail services of a developer who knows all the steps that go into the creation of successful Facebook applications to ensure that their brand makes its presence through one of the most engaging options available in online media.

 

 

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Excess Abdominal Fat is Not Only Ugly, but Extremely Dangerous to Your Health

Excess Abdominal Fat is Not Only Ugly, but Extremely Dangerous to Your Health

Excess Abdominal Fat is Not Only Ugly, but Extremely Dangerous to Your Health - This is More Than a Vanity Issue!

The difference between subcutaneous fat and the more deadly "visceral fat"

Although this picture depicts an extremely overweight man, this article applies to dangerous types of fat inside the bodies of both men and women... and this discussion also applies even if you only have a slight amount of excess stomach fat.

Did you know that the vast majority of people in this day and age have excess abdominal fat?  It's true -- as much as 70% of the population in some "westernized" countries such as the US and Australia are now considered either overweight or obese.  The first thing that most people think of is that their extra abdominal fat is simply ugly, is covering up their abs from being visible, and makes them self conscious about showing off their body.

 

However, what most people don't realize is that excess abdominal fat in particular, is not only ugly, but is also a dangerous risk factor to your health. Scientific research has clearly determined that although it is unhealthy in general to have excess body fat throughout your body, it is also particularly dangerous to have excess abdominal fat.

There are two types of fat that you have in your abdominal area. The first type that covers up your abs from being visible is called subcutaneous fat and lies directly beneath the skin and on top of the abdominal muscles.

The second type of fat that you have in your abdominal area is called visceral fat, and that lies deeper in the abdomen beneath your muscle and surrounding your organs. Visceral fat also plays a role in giving certain men that "beer belly" appearance where their abdomen protrudes excessively but at the same time, also feels sort of hard if you push on it.

Both subcutaneous fat and visceral fat in the abdominal area are serious health risk factors, but science has shown that having excessive visceral fat is even more dangerous than subcutaneous fat.  Both types of fat greatly increase your risk of developing heart disease, diabetes, high blood pressure, stroke, sleep apnea, various forms of cancer, and other degenerative diseases. 

Excess stomach fat has also been associated in studies with higher levels of C-reactive protein (CRP), an indicator of inflammation within the body that can lead to heart disease and other health issues.

Part of the reason visceral fat is particularly dangerous is that studies show that it releases more inflammatory molecules into your system on a consistent basis.

One of the major reasons that some people accumulate more visceral fat than others can be from a high carbohydrate diet that leads to insulin resistance over time (years of bombarding your system with too much sugars and starches for your body to properly handle the constant excess blood sugar) ... and studies show that high fructose intake particularly from high-fructose corn syrup can be a major contributor to excess visceral fat.

If you care about the quality of your life and your loved ones, reducing your abdominal fat (including reducing visceral fat) should be one of your TOP priorities! There's just no way around it. Besides, a side effect of finally getting rid of all of that excessive abdominal fat is that your stomach will flatten out, and if you lose enough stomach fat, you will be able to visibly see those attractive six pack abs that everyone wants.

So what gets rid of extra abdominal fat, including visceral fat? 

Is there actually a REAL solution beyond all of the gimmicks and hype that you see in ads and on commercials for "miracle" fat loss products?

The first thing you must understand is that there is absolutely NO quick fix solution. There are no pills or supplements of any sort that will help you lose your abdominal fat faster. Also, none of the gimmicky ab rockers, rollers, or ab belts will help get rid of abdominal fat either. You can't spot reduce your stomach fat by using any of these worthless contraptions. It simply doesn't work that way.

The only solution to consistently lose your abdominal fat and keep it off for good is to combine a sound nutritious diet full of unprocessed natural foods with a properly designed strategic exercise program that stimulates the necessary hormonal and metabolic response within your body. Both your food intake as well as your training program are important if you are to get this right.

I've actually even seen a particular study that divided thousands of participants into a diet-only group and an exercise & diet combined group. While both groups in this study made good progress, the diet-only group lost significantly LESS abdominal fat than the diet & exercise combined group.

Now the important thing to realize is that just any old exercise program will not necessarily do the trick. The majority of people that attempt getting into a good exercise routine are NOT working out effectively enough to really stimulate the loss of stubborn abdominal fat. I see this every day at the gym.

Most people will do your typical boring ineffective cardio routines, throw in a little outdated body-part style weight training, and pump away with some crunches and side bends, and think that they are doing something useful for reducing their abdominal fat. Then they become frustrated after weeks or months of no results and wonder where they went wrong.

Well, the good news is that I've spent over a decade researching this topic, analyzing the science, and applying it "in the trenches" with myself as well as thousands of my clients from all over the world to see what works to really stimulate abdominal fat loss.

From my research, two of the most important aspects to getting rid of visceral fat are:

1. The use of high intensity forms of exercise and full-body resistance training.  Low intensity cardio exercise simply isn't as effective for removing visceral fat in particular.  High intensity exercise such as interval training or full-body weight training are very effective at helping to improve your body's ability to manage glucose and increases insulin sensitivity, a crucial step in removing visceral fat.  These types of high intensity exercise routines are also very effective at increasing your fat-burning hormones and creating a hormonal environment conducive to burning off abdominal fat, including visceral fat.

2.  In addition, it's vitally important to get blood sugar under control to help restore insulin sensitivity through the right nutrition.  This means greatly reducing sugars and refined starches in your diet (including fully eliminating any use of harmful high fructose corn syrup !), and focusing more of your diet on healthy fats (such as avocados, nuts, seeds, coconut fat, olive oil, free-range eggs, fatty fish and fish oils, etc), as well as increasing protein and fiber intake.  The standard diet recommended by the government, which contains an unnaturally high grain intake is NOT conducive to controlling blood sugar and reducing visceral fat! 

Reducing grain-based foods in your diet and getting more of your carbs from veggies and high fiber fruits such as berries can go a long way to helping to solve this problem.

Learn the Truth about Losing Your Stomach Fat Permanently

 You may not realize this, but the entire basis of my Truth about Six Pack Abs program is NOT about abs exercises... instead, it's actually about detailed strategies for both nutrition and exercise that maximize your ability to lose abdominal fat.  The entire solution... all of the nutritional strategies, as well as training sequences, exercise combinations, and more have all been compiled in my Truth About Six Pack Abs Program in order to help you to burn stomach fat faster .

Keep in mind that the whole point of this program is NOT abdominal exercises (that is only a very small portion of it). The main point of this program is showing you the absolute most effective nutritional strategies for losing your stubborn abdominal fat, and maximizing a fat-burning hormonal environment in your body so you can get rid of that dangerous health risk, as well as get a flatter more defined midsection.

If you follow the guidelines, you WILL lose your belly fat that has been plaguing you for years. This is not guesswork... it is a proven system that works time and time again for all of my clients on every corner of the globe that actually apply these strategies. If you apply it, the results will come. It's really that simple.

One of the main reasons that most people fail in their fitness goals is that they have good intentions at first to adopt a new lifestyle, yet after a few weeks or months, they abandon their good intentions and slip right back into their old bad habits that gave them the excess body fat in the first place.

I want to help you succeed in finally getting rid of that extra abdominal fat that is not only UGLY, but also DANGEROUS. A lot of people have emailed my support team with questions about whether they need any special equipment for these workouts, if they're too old or too young for this program, if the diet tips will apply to them, etc.  I've made a page that should answer all of your questions...

FAQ - Questions about the Truth about Six Pack Abs abdominal fat loss program

Also, I completely understand that you're skeptical if this will actually work for you... so I think you'll want to see some of the reader reviews from people just like you that are using the system and getting killer results...

Reader Reviews of the Truth about Six Pack Abs abdominal fat loss program

Don't waste another day allowing that nasty abdominal fat to kill your confidence as well as contribute to your risk for MAJOR diseases.

Get the solution to rid yourself for life of this problem by reading more details about this unique workout and diet program at the home page -- Losing Dangerous Abdominal Fat

Train hard, eat right, and enjoy life!

 

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Goji Berries -- A Nutritional Super-Antioxidant High Protein Berry

Goji Berries -- A Nutritional Super-Antioxidant High Protein Berry

The goji berry can have up to 5x the antioxidant power of blueberries and even 6 grams of protein per serving!

Have you seen those things in the health food stores that look like shriveled up mini RED raisins? They are called "Goji Berries" and they are one of the highest antioxidant berries you can find on the planet. They are also called "Wolfberries" and come from Asia, in places like China, Mongolia and the Himalayas, where they have been consumed and used as a medicine for thousands of years.

 

Goji Berries have been an important part of Tibetan medicine and have been used for about two thousand years as a natural means of treating kidney and liver problems, and cleansing the blood.

They also have been used to help treat eye problems, skin problems, allergies, insomnia, chronic liver disease, diabetes and cancer. Goji berries are also a general strengthening tonic and are believed to be excellent for virility and sexual health as well.

 

Why are Goji berries so great? Some of the many nutrients these little powerhouse berries contain are:

 

• 18 amino acids, making these berries high in protein
• 6 important vitamins
• 5 different types of fatty acids; including two essential fatty acids — linoleic acid and alpha linolenic acid
• 5 powerful carotenoids — beta carotene, zeaxanthin, lutein, lycopene, and cryptoxanthin
• Important pigments (phenols) with high antioxidant properties
• 8 polysaccharides and 5 monosaccharides

 

Goji berries are one of the highest antioxidant foods on earth.

 

Goji berries contain high quantities of super antioxidants like beta carotene and zeaxanthin. Zeaxanthin does a lot of great things, but one of its big jobs is to protect your retinas in your eyes. You've heard of age-related macular degeneration? It is the leading cause of vision loss in older people and easily preventable by diet alone.

 

Antioxidants slow down disease processes and the aging process by stopping the free radicals that are generated from the environment, poor food choices, smoking, stress, excessive exercise, too much sun exposure, and more. Free radicals injure cells and damage DNA, which can then cause the cell to grow abnormally, which leads to illness and disease.

Goji berries are rich in B vitamins, and also contain large quantities of vitamin E.

And, because Goji Berries contain 18 amino acids, they are also high in protein (at about 13%), so they make a pretty satisfying snack. They contain more beta carotene than carrots, more iron than spinach, and twenty-one important trace minerals. 

A serving of Goji berries can contain 7 grams of fiber and 6 grams of protein!

I used to think that only dried goji berries were available in stores, but recently I found frozen goji berries at Whole Foods, and I personally like these a LOT better than the dried Goji berries. The dried goji berries have a stronger taste, and I tend to prefer the milder taste of the frozen berries, which are great added to yogurt (once thawed).

The frozen goji berries have 6 grams of protein and 7 grams of fiber per serving, which is insane for a berry.

Goji berries are unique nutritional standouts, and they have specific medicinal qualities that are just now starting to be studied. Much is still unknown about the phytochemicals, polysaccharides, and complex nutritional compounds that they contain.

Some of the phytochemicals in Goji berries are:

 

Betaine, which is a digestive enzyme made by the liver. It helps make you calmer, enhances your memory, aids in muscle growth, and assists in breaking down fats stored in the liver, as well as preventing 'fatty liver disease'.

 

Physalin is another compound that is known to strengthen the liver and help prevent hepatitis B and help fight off certain cancers like leukemia.

They contain a powerful anti-fungal and anti-bacterial compound called Solavetivone.

 

And the active ingredient that gives Goji berries their reputation for virility-enhancing is Beta Sitoserol, which is actually an excellent anti-inflammatory agent as well. Goji berries have had a long-standing reputation for treating sexual impotence and preventing prostate enlargement, as well as just being a generally good for virility.

 

A phytochemical called Cyperone is a type of sesquiterpene that benefits the heart and lowers blood pressure. This chemical has cancer-fighting properties as well and is especially good for helping prevent cervical cancer.

 

 

Can the mighty goji berry help anti-aging?

Goji berries have been called super berry because the are rated the highest for their anti-aging properties, and rated #1 on the ORAC scale which is the 'Oxygen Radical Absorbance Capacity', which measures the antioxidant level in foods. When compared to blueberries, goji berries showed an ORAC rating as much as 5-10x that of blueberries!

 

You can find Goji berries at some health food stores, but they are still not well known enough to find them in many stores.  I just stumbled onto this site last week and was blown away by their incredible line of organic products and superfoods, and you can get

Goji Berries and other superfoods right here .

 

 

Check out some of the other amazing stuff they have in their online store too... check out the raw acai cacao truffle bar under the "foods" tab in the link above... awesome stuff!

 

 

Goji berries are most often sold in their dried form, so they look like little red raisins. Look for Goji berries without any added sugars or additives.

 

They have a delicious chewy slightly tart taste that you will find delicious. Toss them in cereal, salads, on toast with peanut butter or just eat them out of hand. They are delicious and fantastic for you!  The frozen goji berries that I found at Whole Foods are amazing in yogurt or on salads.

 

I personally think that there are more benefits to eating whole goji berries (either dried or frozen) compared to taking a supplement or any of the juices with goji that are claimed to be "exotic miracles". 

 

Most of the "miracle juices" that you see out there touting that they contain goji only contain a very small amount of goji juice and are usually loaded with other high sugar worthless juices. These juices are just too calorie dense!  Forget about them.

 

Stick with whole goji berries instead.  Since it's unlikely that you'll eat goji berries every single day, I personally also take a daily supplement (one of the few supplements I actually believe in) that contains a goji berry (wolfberry) extract, which you can find here:

 

It's my favorite antioxidant supplement because it also contains a synergistic blend of powerful antioxidants such as coffee berry, biovin grape (same antioxidants as red wine), acai berry, green tea, and pomegranate all-in-one.

 

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Health Warning: Can a Cell Phone Carried Regularly in Your Pocket Damage Your

Health Warning: Can a Cell Phone Carried Regularly in Your Pocket Damage Your

A correlation between cell phone use and testicular cancer, reduced Testosterone levels, lowered seminal volume and sperm count?  Read on to see...

You've probably started hearing in the media about emerging studies showing possible correlations between heavy cell phone use and brain tumors.  But what not many people are talking about is the risk of carrying cell phones in our pockets for hours each day.  This is where it gets even more interesting and a little scary too!

First of all, to both guys and gals... read this article carefully, as it contains some potentially scary health issues related to cell phone use.  And although the examples are geared towards men's issues, I wouldn't trust that it's only men that can experience health issues from heavy cell phone use.

You're also going to want to pass this page on to your friends and family to help them protect their health, and the health of their "crotch"... sounds funny, I know...but this is serious business.

To start, I realize that some people simply don't believe that something as small as a cell phone can give off any radiation levels that could harm your health over time. But we're not talking about immediate harm... we're talking about long term harm from chronic use, which most of us in this day and age use cell phones or have them in our pockets daily.  

According to a recent article published on Yahoo Health, and a large health study conducted, the 2010 Interphone study...  "People who chatted via cell for just 30 minutes a day for 10 years saw their risk of glioma (the type of brain tumor that killed Ted Kennedy) rise 40 percent".

I feel like we are all currently in an inadvertent giant human guinea pig study right now with cell phone use.  Not purposely, but simply because cell phones (and another dangerous new phenomenon, our constant exposure to radiation from "wifi" and other wireless technologies) moved onto the scene so fast and infiltrated the entire population over the last 10 years.

Think about it... most of the population has only been using cell phones and wifi heavily for less than 10 years now... that's not a long enough time to know long term consequences (such as 15-30 year cancer risks) and most studies that supposedly "prove" the safety of cell phones have been funded by the telecom industry and have ridiculously low usage levels that they study. 

We're definitely finding that the average person has a cell phone either strapped to their ear or carried in a pocket for more hours per day than any studies have any definitive long-term safety data on.

As Tim Ferriss points out in his fascinating new book, The 4-Hour Body  ... "Most of the studies performed in the US that conclude no negative effect are funded either directly or indirectly (as with many IEEE studies) by cell phone manufacturers and carriers.  Does this prove malfeasance?  No, but it should raise a red flag."

One of the things that scares me about the possible harmful long term effects of carrying a cell phone in my pockets is potential testicular cancer.  I honestly feel that as the years go on, and we get to a level of chronic cell phone use where people have been carrying these things in their pockets for 10 or 15 years or more, we're going to see testicular cancer rates skyrocket.

But cancer risks are long term, and we may not have enough data from studies yet to prove definitive cancer risks such as testicular cancer.  So let's look at more current measurements that can prove health problems associated with cell phone use...

According to Tim Ferriss in his book, The 4-Hour Body  ... "Lo and behold, jumping from article to article on Medline, there were more than a handful of studies that showed significant decreases in serum testosterone in rats following even moderate exposure (30 minutes per day, 5 days a week, for 4 weeks) to 900 megahertz radio frequency electro-magnetic fields (EMF), which is what most GSM cell phones produce."

Beyond lowering testosterone, can cell phones hurt your "swimmers"?

Tim did some more digging, but this time switched gears from just cell phone effects on lowering testosterone levels, and he began researching cell phone effects on sperm count and function. 

Tim continues, "Of the dozens of studies that I found, most done in Europe, more than 70% concluded the same thing: cell phone radiation impairs sperm function."

In The 4-Hour Body , Tim also presents the results of a study he read about male Wistar rats that were exposed to a mobile phone for 1 hour continuously per day for 28 days... the end result of the study was that the mobile phone exposure to the rats significantly reduced the % of motile sperm.  The conclusion was that mobile phones negatively affect semen quality and may impair male fertility.

Think about this... they were only exposed to the mobile phone radiation for 1 hour per day for 28 days, and showed negative effects on sperm count and function.... how many of us out there carry a cell phone in our pocket for like 8-10 hours every day!!!! 

Doesn't look good for our "boys", does it?

Now it gets even more interesting... It turns out that Tim first started researching the correlation between low sperm count and cell phone use because he went and got a sperm count test, and found out that his numbers were surprisingly low.

In Tim's words... "the lab results, which were available the afternoon after my session, put my sperm count on the low range of normal, borderline problematic. I couldn't believe it.  Assuming it was a lab mistake, I repeated the drill 3 weeks later and came back with an even lower count. The more tests I did over the next 12 months, the lower the results."

After Tim started researching the effects of cell phone use on sperm count, he realized that for years, he'd been carrying a cell phone in his pocket for about 12 hours per day, most days of the week.

So he decided to do a test...

For 11 weeks, Tim decided that he would no longer carry his cell phone in his pocket... or as he puts it "my phone was no longer allowed to cuddle with my testicles". 

Instead, he kept the phone on the other side of the room if working at home, or if he had to go somewhere, he kept his phone either strapped to his arm with an ipod armband, or in a backpack pocket.  If he had to carry it in his pocket, he turned it off, and only turned it back on occasionally to check messages.

He actually performed this test for 11 weeks for a specific reason... sperm production takes an estimated 64 days in humans... so he wanted to wait that long, plus an extra 2 weeks for buffer.

The results of the 11 week "no-cell-phone-in-the-pocket" test:

The numbers are shocking...

• Ejaculate volume:  44% increase
• Motile sperm per milliliter:  100% increase
• Motile sperm per ejaculate:  185% increase

Now Tim admits that his study wasn't perfect, as there may have been other influences that weren't accounted for, such as his diet not being exactly the same during each time period.  However, he feels confident enough that these results speak for themselves.... after all, the results are pretty significant!

Personally, cell phone health issues is also a topic I've been reading a good deal about in the last couple of years.  Whether there's any conclusive evidence of cancer risk from cell phones, perhaps that's still to be determined... but I think we have significant evidence that cell phone use (and particularly carrying it in the pocket) can reduce both Testosterone levels (not good!) and also reduce sperm count and function (also scary!).

And please guys... don't start carrying around 2 cell phones in each pocket as a form of birth control!  All jokes aside, remember that there are possible bigger implications to this than just reduced sperm count... we're talking lower testosterone levels, possible increased cancer risk, etc.

What about women?  Please ladies, I wouldn't trust that health issues are only happening to men... I'm sure there are complications that can happen to women too...so beware ladies!

In fact, on the recent Yahoo Health article, according to David Carpenter, M.D., director of the Institute for Health and Environment at the University at Albany (regarding carrying cell phones near the pelvis, or using laptops on the lap), "For women, the studies aren't quite there yet, but I think we can say that anything that might cause cancer almost always causes birth defects, so pregnant women—or those wanting to become pregnant soon—should take extra precautions."

What I've done to help protect myself from these risks is this:

1. When I'm at home, I keep my cell phone on the other side of my home office, or in another room.  I try not to keep it anywhere near me most of the day.  If I get a call, I simply get up and answer it, the same way that we used to have to walk across the room to answer a phone before the days of mobile phones!

2. In my car, I keep my phone off of my body and put it in the front console or the passenger seat if I don't have a passenger.  The farther away from your body, the better.

3. When I go to the gym, go hiking, biking, etc... I leave that sucker in the car!  I don't want it on my body any longer than it has to be.  After all, I think a LOT of us need to learn how to not be a slave to our cell phones.  The texts and voicemails will be waiting when you're done your hike or your gym workout...don't be a slave to your phone!

4. If I absolutely must carry my cell phone on me, such as if I'm meeting friends out and need to be able to contact them... well, in that case, I simply try to keep the phone out of my pocket as much as possible... if we're at a restaurant, I put the phone on the edge of the table instead of in my pocket, or I just turn it off if I no longer need to get in touch with friends.

5.  Remember that EMF dangers aren't only with cell phones...it also occurs with Wifi, and other wireless devices.  So I also try to never use my laptop on my lap... If I'm at an airport, I usually try to find a table to sit at, so the laptop isn't actually sitting on my "junk".  Also, if possible, I try to use a wired internet connection (ethernet) instead of Wifi or mobile broadband.  In my house, I've also switched to a wired internet connection and gotten rid of the wireless router altogether.

With all of this said, will I ever give up my cell phone?

Well, let's be realistic...the cell phone has become an important part of our lives, and most of us aren't willing to give it up.  However, I plan to take the 5 steps that I listed above to minimize my risk.

I hope you take this issue as seriously as it should be taken.  It's time most of us wake up and realize that we are all inadvertently involving ourselves in a giant human guinea pig study on the risks of chronic cell phone and wifi use.

 

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